DeviceID Reset Fraud

What is DeviceID Reset Fraud?

DeviceID Reset Fraud is a type of click, install and engagement fraud where criminals click on real ads, install the actual apps, and engage with the apps, often for quite some time. Using massive install farms, fraudsters reset their DeviceIDs between each install, effectively generating significant numbers of “real” clicks, installs and retention from New DeviceIDs, bypassing real-time anti-fraud protection measures.

A recent data study found that DeviceID Reset Fraud now accounts for over 50% of all mobile install fraud.

DeviceID Reset Fraud Flow

The only anti-fraud solution that can both protect against and detect DeviceID Reset Fraud is Protect360 with DeviceRank™.

DeviceID Reset Fraud at the SiteID Level in Protect360