YouTube Viewership Trends in the New Normal | AppsFlyer

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YouTube’s Debbie Weinstein Provides an Inside Look at Their Plan to Steal More Ad Dollars From TV – By Proving Its Ads Deliver Tangible Business Results

June 24, 2020

 

EPISODE SUMMARY

YouTube’s Debbie Weinstein highlights the company’s plans for a series of customized virtual Brandcast presentations this summer, where she thinks the advertising upfront is headed, and how brands are looking to make TV ads faster and adjust campaigns constantly – just like they do in digital. Weinstein also delves into the viewership trends YouTube has experienced since the Covid 19 crisis, including how more viewers are watching YouTube on smart TVs.

 

Meet our host, Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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