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The Complete Guide to Measuring Mobile Marketing LTV & ROI

Mobile is the most measurable ecosystem ever created. As a data-driven app marketer, know that you can accurately measure not only your campaigns’ impressions, clicks, installs, in-app actions, and user lifetime value, but also the ROI of your entire mobile ad spend.

This comprehensive guide will show you how to properly measure ROI by breaking down each component in the ROI formula. When measurement is all in place, you will be able to make the most of data and ultimately maximize your return on ad spend.

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What’s inside:

  • How to measure LTV: monetization, retention & virality
  • 10 expert tips to maximize your LTV through robust measurement
  • How to measure and monitor media cost
  • 6 media buying tips centered on user acquisition
  • And much more

 

Get The Complete Guide to Measuring Mobile Marketing LTV & ROI