Once a hotbed of app install fraud, the Asia-Pacific region and particularity Southeast Asia and India are showing improvement in H1 – 2020. It appears marketers in the region are finally taking action and protecting themselves.
However, at $945 million exposed to app install fraud in APAC in H1 – 2020 alone, losses are still a daunting reality. In fact, the region still holds 60% of global exposure to fraud, which hit $1.6 billion.
The State of Mobile Fraud in APAC explores all the latest global trends in mobile ad fraud, in addition to a country breakdown of top markets in APAC.
- App install fraud rates
- In-app fraud
- Post-attribution fraud
- Distribution of fraud attack methods