Latin America has experienced significant growth in smartphone penetration in recent years, with adoption almost doubling from 2014 to reach nearly 66% of the population.
Over the past few years competition has intensified, leading many apps to heavily invest in marketing to draw attention to their app.
In fact, almost 40% of total app downloads in Latin America were driven by marketing campaigns in 2020 – double the rate as compared to 2017.
In 2019, apps across the globe spent $3.1 billion on app install campaigns in the region, a figure we predict will jump to nearly $7 billion by 2022.
To capture the key trends in this red hot app market, we dive into:
- Top markets by number of installs, usage, and revenue
- Fastest-growing markets and top verticals
- The impact of COVID-19 on app marketing metrics including installs, app sessions, and revenue
- Remarketing, uninstall rates, and fraud rates by vertical and country