App marketing in Australia and New Zealand 2020: Bridging the new normal


What’s inside

It was quite a first half of 2020 for the ANZ mobile market.

The impact of COVID-19 was felt throughout the region – hastening, for instance, the rise of Fintech. Shopping and Health & Fitness apps flourished in the pandemic while Travel and Lifestyle apps suffered in its wake. 

Meanwhile, mobile ad spend continues to rise across the region, with over $5-billion in spend recorded in 2020, according to eMarketer.

What else can app marketers learn from mobile data, to prepare for what’s to come next?

Find out in our first-ever app marketing study dedicated to Australia and New Zealand which includes:

  • Platform and geo-based mobile insights
  • The latest trends in UA, retention, revenue, remarketing, and mobile ad fraud
  • 8 mobile industries (Entertainment, Shopping, Gaming, Health and Fitness, Finance, Utilities, Travel, and Lifestyle)
  • Exclusive advices and insights from Renee Psomadelis, Mobile Growth Marketer at Canva, and Travis Tyler, Chief Product & Marketing Officer at 86:400.

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