App marketing best practices for the 2016 holiday season



What’s inside

As the Q4 holiday season begins, app marketers have to be at the top of their game.

With a period that packs in Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year’s, it’s no wonder this quarter is a priority as it drives a large share of revenue for the year.

But when the stakes are high, competition intensifies.

The only way to make the holiday season successful is by relying on data to inform smart decision making. With this in mind, we decided to dive deep into data from the 2015 holiday season in the US as it is the most accurate and recent indication of app behavior during this time.

Download the report and see how apps perform throughout the holiday season, including:

  • In-app purchases, installs and click-to-install conversion rate
  • A breakdown by operating system and vertical with focus on shopping and gaming categories
  • Actionable insights on what the Q4 2015 data means for marketers in Q4 2016
  • And more!
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