State of finance app marketing in Southeast Asia & Pakistan – 2022 edition



Exclusive AppsFlyer trends from over 650+ million finance mobile app Installs

Not only did the Covid-19 pandemic add further fuel to the fire of the region’s fintech boom, it radically changed the way in which users are engaging with mobile payments, investment, banking and other financial institutions. The State of finance app marketing in Southeast Asia & Pakistan: 2022 edition offers an in-depth look at the key trends that shaped 2021.

What’s inside?

  1. Overall organic & non-organic app install trend
  2. Paid app remarketing conversions trend
  3. Share of paying users by platform
  4. In-app purchase revenue trend
  5. Key learning points for finance app marketers
  6. And more insights to explore
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