India festive report 2023


Echos of economic optimism

In 2023, the festive season holds even greater anticipation, especially among working professionals who have spent significant time away from home due to businesses mandating in-office work. 

The broader economic landscape in India also appears promising. Experts predict that the 2023 festive season is poised to outshine previous years, with studies indicating that 44% of online festive shoppers plan to be more generous in their spending.

The festive report, in collaboration with Meta, provides insights on the performance of app businesses in the 2022 season thereby helping marketers strategize for 2023.

What’s inside:

  • App install and remarketing trends
  • Insights on revenue and retention benchmarks
  • Perspectives from leading app marketing experts
  • Recommendations on driving app success this festive season
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