Decoding Indian Cricket Fans: Consumer Insights & Seasonal Marketing Strategies for 2025

Put together by AppsFlyer and InMobi Advertising.

The ultimate playbook for brands during India’s biggest sporting event!  

Get exclusive insights into how fans engaged during Indian Cricket Season in 2024, leveraging AI-powered smart surfaces, second-screen behaviors, and mobile-first interactions.

Key Highlights: 

• Second-screen surge: 314B+ glances and 433M+ taps on cricket-related content on the smart lock screen.
• Multilingual engagement: 19% of content is consumed in regional languages, led by Hindi, Tamil, and Kannada.  
• App dominance: OTT, streaming, shopping, food, and travel apps saw record installs & in-app purchases. 
• Ad performance boost: Gaming CTRs soared 6x, OTT 5.6x, and full-screen interstitials outperformed by 13x. 

Ready to unlock the winning strategy for the Indian Cricket Season this 2025? Download the full report now!