IPL 2021 – A historic year for mobile


What’s inside

The biggest sporting event in India grew more significantly than ever this year, despite the absence of stadium crowds.

In 2020, the Indian Premier League (IPL) was played without fans in the stands for the first time in its history, which greatly expanded the role of mobile devices and at-home watch parties.

Yet, viewership surged.

According to data from the Broadcast Audience Research Council (BARC), the 13th season of IPL (IPL 13) registered a 30% year-on-year jump in viewing minutes per match.

AppsFlyer is proud to release its 2021 edition of India’s IPL report.

What we analyzed:

  • 2.1 billion installs recorded in India during the IPL of 2019 and 2020, 292.5 billion app opens, and 1.1 billion remarketing conversions (app opens)
  • Revenue from IPL and the average share of paying users
  • The impact of remarketing on retention for verticals such as Entertainment, Finance, Food & Drink, and Gaming
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