The mobile gaming genre affinity matrix – 2022 edition



Do you know how many Casual players also play Action games? What about if Role Playing gamers play Puzzle games or the most popular genre among Social Casino players that is not Social Casino?

The connections between the 17 different gaming genres are vast and complex, and often hidden. From portfolio diversification, to segmentation and monetization, they hold the key to important decisions for developers and marketers alike. 

To uncover the data, we’ve created the gaming genre affinity matrix based on an analysis of over 200 million devices.

What’s inside:

  • Global and platform-level matrix
  • Data on top markets across the globe
  • A platform breakdown in strong iOS markets
  • Tips on how marketers can leverage genre affinity data
Get the latest marketing news and expert insights delivered to your inbox