The state of app marketing for subscription apps


The everything-as-a-service economy is here. 

User spending on subscription apps is surging, and with it the popularity of this revenue stream across a wide variety of gaming and non-gaming apps.

But ATT, subscription fatigue in certain markets, and the high bar of entry have also created challenges.

AppsFlyer teamed up with Liftoff for an in-depth look at these dynamics by uncovering key trends and insights.

What’s inside

  • Trends exploring demand for subscription apps across the globe
  • Insights on funnel conversion rates and revenue
  • How subscription apps are navigating in the privacy era
  • Best practices from Mobile Heroes by Liftoff 

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