The state of app marketing for subscription apps  – 2023 edition

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The economic downturn has had an interesting effect on subscription-based apps: on the one hand, ad spend dropped in 2023 so marketers are definitely feeling the heat. But on the other hand, consumers have shown resilience and are increasing spend. 

In fact, there are more and more apps in multiple industries looking to capitalize on the subscription economy. Are you? Download this joint AppsFlyer-Liftoff report to gain real insight into the what and the how of marketing subscription apps in 2023 and beyond. 

What’s inside

  • Install, ad spend, consumer spend, and conversion rate trends from January 2022 to April 2023
  • Benchmarks and trends covering 9 industries and 8 regions across the globe
  • Expert contributions from Liftoff’s Mobile Heroes at Lookout and FlipaClip
  • Actionable takeaways on how best to navigate the current economic climate
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