The biggest Connected TV (CTV) trends in 2023 and beyond

Speakers:

Andrew Rennison Agency Alliances Lead, NA, AppsFlyer

Cole Carnes Sr. Growth Marketing Manager, Kabam

Matt Koontz Head of Product tvScientific

Bridget Hall Director, Planning, M&C Saatchi Performance

Asaf Shamir Senior Product Manager, AppsFlyer

Key highlights:

(4:37) The rise of Data Clean Rooms
(18:46) Panel discussion with industry experts
(32:38) Best practices for your CTV strategy

Description

Connected TV (CTV) advertising is growing at a rapid rate, with ad spend projected to grow by 19% CAGR in 2023.

Our recent survey found that:

98% of brands believe that CTV advertising will be bigger than mobile advertising in 2-3 years
Half of North American viewers already download mobile apps after watching a CTV ad
86% of consumers are willing to see ads on CTV, especially if they are relevant to them

Clearly, marketers have a unique opportunity to tap into the rapid growth and affordable inventory that CTV offers.

What isn’t so clear, though, is how to get started, how to combine CTV within your cross-platform strategy, and how to build engaging campaigns that are pre-designed for this medium.

In this webinar, learn from industry experts from Kabam, M&C Saatchi Performance, tvScientific and AppsFlyer on how to set yourself up for success in the new CTV space.

Watch recording here

TV & streaming User acquisition