Blog
Cracking the 2026 Holiday Season: A Data-Backed Playbook for Marketing Leaders
Black Friday behaves like one day, not a week. Data from 8 markets shows how purchase lift, CPI spikes, and remarketing share should reshape your Q4 2026 strategy.
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215 results for "Deep linking"
Reports & guides
AASA Validator
Validate your AASA file for Universal Links. Check syntax, accessibility, App IDs, paths, and more with AppsFlyer’s AASA Validator.
Blog
AEO Attribution & ChatGPT Ads Attribution: Measure Every Customer AI Is Sending You
AppsFlyer now attributes both paid ChatGPT Ads and organic AEO traffic across 8 AI engines and 13 search engines. No added cost — built on your existing deep linking setup.
Blog
Cross-channel marketing analytics: how it works in 2026
What is cross channel marketing analytics, why it matters in 2026, and how to unify data across mobile, web, CTV, and more. A complete overview.
Reports & guides
[Report] The State of Finance for Marketers – LatAm 2026 Edition
How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.
Blog
Leveraging the AppsFlyer x Braze integration: How an eCommerce loyalty platform cut Time-to-Purchase by 66%
A 2M-member loyalty platform cut time-to-first-purchase by 66% and saved 4,500 hours a year. Here's how deep linking, audience segmentation, and Braze worked as one system.
Blog
The Optimal Tech Stack for the AI Era
Most marketing stacks have the tools but lack coherent infrastructure. See the four structural fault lines undermining AI-era performance — and how to build a measurement-led stack.
Blog
Neutrality isn’t a feature. It’s the foundation.
Moloco, Google, Meta, and Unity just invested in AppsFlyer. Oren Kaniel on what it means for independent measurement, the AI era, and what comes next.
Reports & guides
AI Usage in the Real World Report
AppsFlyer's AI usage report reveals how marketers are using MCP, Agent Hub, and AI Assistant — with data on adoption, retention, automation patterns, and real-world use cases.
Blog
Where European Finance Apps Win or Lose Users
960M installs, 0.4% growth. AppsFlyer's Europe finance app report breaks down retention gaps, web-to-app friction, fraud rates, and what winning brands do differently.
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