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Reports & guides

The state of eCommerce app marketing

Read the State of eCommerce 2024 edition for the latest trends and insights into buying patterns and future predictions for retail media and AI.

Blog

Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.

Blog

Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.

Glossary

Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.

Customer stories

Dave Inc restored confidence in their ad budgets, increased ROAS, saved $408k by combating fraud, and increased CTR by 12% with AppsFlyer

Glossary

Learn all about Android Privacy Sandbox. Find out the main goals, how it differs from ATT, and how it works and how you can prepare your app for it.

Blog

Delve into proven marketing strategies to adopt for the Olympics 2024 and other large sporting events.

Glossary

What are App Links and why are they important to user journeys? Discover how they work, their benefits and how to implement them.

Reports & guides

The uninstall report 2024 helps marketers benchmark, analyze and optimize their uninstall rates, while creating awareness on this important metric.

Blog

We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.