Glossary
Postback
What is a postback, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
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146 results for "SKAdNetwork"
Reports & guides
Learn how leading mobile marketers prepare for iOS 14
AppsFlyer partnered with the Mobile Marketing Association to survey marketers about the business implication of these privacy related updates.
Blog
The next generation of privacy-centric attribution explained
The next evolution of attribution is flexibility combined with a privacy-centric approach. We're excited to provide updates on what this looks like.
Blog
Aggregated attribution innovation based on differential privacy
AppsFlyer's aggregated attribution solution is based on differential privacy principles and strict, built-in measures to align with iOS14 requirements.
Use cases
The web campaign-to-app opportunity
Leveraging the web is crucial to driving app growth especially with more savvy users seeking information on an advertised item, product, or service.
Reports & guides
Getting started with mobile attribution in the age of privacy: The complete guide
A complete guide to mobile measurement, analytics, and fraud post iOS 14: Learn how new privacy rules affect mobile marketers and attribution
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