The state of app marketing in Latin America – 2021 edition



What’s inside

Latin America is one of the fastest-growing app economies in the world, but also a region hit hard by COVID-19. 

How did the pandemic affect the app industry? What kind of challenges but also opportunities did it present?

To answer these questions, AppsFlyer and App Annie joined forces to offer key app trends shaping LATAM’s largest markets in the past three years.

  • Install trends: overall, organic, and non-organic
  • Most downloaded apps in the market
  • Retention and uninstall rates
  • Consumer spend in apps and marketing spend in UA campaigns
  • And much more!

Data is broken down by vertical and the following markets: Brazil, Mexico, and the rest of Spanish LATAM (Argentina, Colombia, Chile, Peru, and Costa Rica combined).

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