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ROI measurement
Prove which campaigns drive real ROI
Know exactly what’s profitable. AppsFlyer’s ROI measurement unifies campaign costs and revenue data in one place, so you can confidently invest in campaigns that deliver returns and scale what actually works.
Drive profitable growth with ROI data you can trust
Unite your data for faster profit decisions
See true profitability and optimize confidently. AppsFlyer’s ROI measurement connects cost data from 100+ networks with validated revenue streams in one unified view, revealing which campaigns actually generate profit so you can optimize with confidence and scale winners in real-time.
Optimize campaigns with actionable insights
Make winning moves faster with AppsFlyer’s real-time aggregated ROAS metrics. Get consolidated insights across all revenue streams, from first install to net revenue, enabling immediate budget shifts to more profitable campaigns.
Maximize revenue across every monetization model
Whether you monetize through in-app purchases, subscriptions, in-app ads, or a hybrid model, AppsFlyer’s ROI measurement delivers complete, fraud-protected revenue data. Ensure every dollar is accounted for across all revenue streams so you can optimize each channel for maximum profitability.
Don’t just take our word for it
AppsFlyer features that power ROI-positive decisions
ROI ETL
Export cost and revenue data at scale, scheduled up to four times a day. Send complete datasets directly to your cloud or data warehouse of choice.
Net Revenue
Get the real picture of revenue after taxes and commissions. Measure net profit from in-app purchases and subscriptions with precision.
Purchases
Access clean, validated, and deduplicated IAP revenue data. Automatically exclude fraudulent or incomplete transactions for trustworthy results.
Subscriptions
Measure subscription revenue with full context: family sharing, refunds, commissions, and lifecycle events all included.
Ad revenue
Combine SDK freshness with server-to-server accuracy for real-time, attributed ad revenue insights, starting from day one.
Cost aggregation
Get a complete view of your ad spend from over 100 sources. Instead of piecing together fragmented cost data, connect every dollar to performance metrics for full ROI visibility.
Comprehensive return on ad spend data for smarter decisions
ROI measurement provides you with 100% full coverage of your marketing spend and revenue
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FAQs
What is AppsFlyer’s ROI Measurement?
AppsFlyer’s ROI Measurement is a solution that connects your cost, revenue, and attribution data, giving you a clear, accurate view of your return on ad spend (ROAS) across all channels.
Who is ROI Measurement for?
Marketing, UA, and growth teams that need to make fast, confident decisions with real-time ROAS, cost, and revenue data.
What types of revenue does it support?
AppsFlyer measures and validates revenue from in-app purchases, subscriptions, and ad monetization. It also supports hybrid models and accounts for refunds, taxes, and commissions.
What level of granularity is available with AppsFlyer?
You can access granular ROI data down to the country, channel, geo, site ID, keyword, and impression level, thanks to integrations with ad networks, attribution tools, SDKs, APIs, and partner platforms that provide detailed insights across multiple data sources.
How does AppsFlyer unify cost and revenue data?
It pulls cost data from 100+ ad networks and combines it with validated, deduplicated revenue streams, linking every dollar spent to real user outcomes.
What’s the benefit of ROI Measurement?
See instant ROAS metrics across all sources so you can optimize campaigns, reallocate budget, and scale profitable campaigns immediately.
How does AppsFlyer’s ROI Measurement ensure data accuracy and freshness?
AppsFlyer validates data across multiple sources while handling complexities like tax, commissions, refunds, and fraudulent transactions. This provides real-time updates and backfills for continuous data flow, ensuring the data is always accurate and actionable.
Does AppsFlyer work with all major partners?
Yes, AppsFlyer works with over 100 global partners to keep your ROAS data complete.
How much does AppsFlyer’s ROI measurement solution cost?
AppsFlyer’s ROI Measurement offers flexible packages designed to meet different business needs. For a personalized quote, schedule a call with AppsFlyer’s team.
Can I export ROI data into my own systems?
Yes. You can schedule exports of full cost and revenue data via ROI ETL, up to 4x per day, directly into your cloud storage or data warehouse.
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