The Rise of Data-Driven Collaboration
Retail media is entering a new phase of maturity. As budgets surge and partnerships multiply, networks are confronting the next big challenges: identity lock-in, data sovereignty, and the need to prove real incremental value.
Based on insights from 480 retail and commerce media professionals across industries including retail, quick commerce, fintech, travel, gaming, and health & wellness, this report reveals how networks are scaling collaboration, automation, and measurement in the race toward sustainable growth.
Explore how data partnerships are evolving, which verticals are expanding fastest, and what infrastructure RMNs need to stay competitive in 2026 and beyond.
What’s inside
- The top challenges shaping RMN strategy: identity lock-in, governance, and interoperability
- Growth drivers: which verticals are redefining “retail media”
- How RMNs are automating for scale and reducing operational complexity
- The urgent need for incrementality and measurement transparency
- Why neutrality and flexibility are becoming competitive advantages
