The state of finance app marketing – 2021 edition


What’s inside

Finance apps have been in high demand across the globe with COVID-19 playing a key role shaping the trends in a surging FinTech industry. 

According to AppsFlyer’s data, Finance apps spent $3 billion on user acquisition in 2020, and no less than $1.2 billion in Q1 2021 alone. 

To examine the leading forces behind the mobile FinTech explosion, The 2021 State of Finance App Marketing analyzed 4.7 billion installs of more than 2,000 apps.

Highlights include:

  • Key global trends: installs, remarketing, spend, funnel analysis, fraud, and more
  • Growth opportunities: top markets and fastest-growing markets 
  • Market-level deep-dive across EMEA, APAC, North America, and Latin America
  • Sub-category trends covering banking, services, lending, and investment apps
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