Trends & insights

Explore our collection of original content on trends and insights in the mobile ecosystem and beyond

5 min read

New performance data reveals owned media + deep linking reigns supreme

New data reveals owned media and deep linking drive record growth. Discover how they boost engagement, retention, and revenue.

5 min read
DCR out, DCP in: Why retail media can’t deliver on its promise with data clean rooms alone
5 min read
The Evolution of TV watching and advertising: Engaging viewers in a streaming-first world
5 min read
Mobile marketers and taxi drivers: More similar than you’d think
5 min read
Why contextual targeting in mobile is making a comeback in the privacy age
6 min read
The data has spoken: Why Black Friday 2020 will be one for the record books

6 min read

Was 2020 a game-changer for mobile gaming?

10 min read

18 metrics eCommerce marketers should measure

Report

2023 app trends & C-level predictions

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6 min read

5 wrong assumptions advertisers have about SKAdNetwork

4 min read

Uncovering conversion path trends across web and mobile

5 min read

Going global: Insights on international growth for mobile apps

5 min read

Merging game monetization and marketing teams for accelerated growth

16 min read

App marketing in times of uncertainty - the experts' take

4 min read

Must-know budgeting practices to boost user acquisition

6 min read

Market deep-dive: Spain as an emerging hub of app marketing

5 min read

Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data

7 min read

How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings

6 min read

The impact of Apple’s EU DMA changes: which path is worth taking?

Event trends 2024 - OG image

8 min read

App Trends and C-Level Predictions for 2024

10 min read

Top 5 data trends of 2023 and what’s in store for 2024

10 min read

How to implement gamification and enhance your app's user experience

Bridging the gap between online and offline retail - Featured image

5 min read

Bridging the gap between online and offline retail

6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and lifetime value (LTV) in challenging economic conditions

6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

SKAN 4.0 testing - featured

5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

Easy as OTT: your complete guide to over-the-top advertising

16 min read

Easy as OTT: your complete guide to over-the-top advertising

What are PETs and why are they DCR power multipliers - featured square

6 min read

What are PETs and why are they data clean room power multipliers?

7 min read

Apple App Store vs. Google Play Store: 7 differences in ASO

5 min read

SSOT attribution uplift and eCPI drop per category revealed

SKAN 4.0

6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

The latest CTV trends and how they apply to you

11 min read

Life is but a stream - The latest CTV trends and how they apply to you

7 min read

SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps

5 min read

CTR, CTI, and IPM: Optimizing the path to install conversion

Single Source of Truth

6 min read

Attribution in iOS 14+: From silos to a single source of truth

5 ways to increase ATT opt-in rates

8 min read

5 ways to increase ATT opt-in rates

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

7 min read

Initial data indicates ATT opt-in rates are much higher than anticipated — at least 41%

5 min read

New data shows 32% of non-organic installs are misattributed with SKAdNetwork

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

2 min read

The Coronavirus impact on app installs and marketing budgets

app uninstall trends - OG

5 min read

New data shows uninstalls remain a significant pain for apps

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