Measurement & analytics

Explore our collection of original content on measurement and analytics covering industry trends, expert insights, and practical tips

europe-finance-app-trends-featured-image

5 min read

The European Finance app market is changing. Here’s what the data shows

Discover Europe’s latest finance app trends. See who’s growing, who’s not, and what to learn from each.

6 min read
Measuring the unmeasurable: Attribution in the age of GenAI
3 min read
How Discord Quests Fueled Second Dinner with In-App Ads Measurement Powered by AppsFlyer
4 min read
Advertising Week NYC 2025: The New Age of Measurable Media
7 min read
When ChatGPT becomes the OS: A new era for apps, measurement & commerce
4 min read
Turn streaming into measurable growth with AppsFlyer and Roku

Your AI is making marketing decisions on bad data featured Image

5 min read

Your AI is making marketing decisions on bad data - here's how to tell

Safari iOS 26 user-agent freeze featured image

2 min read

Safari iOS 26 user-agent freeze: what it means for attribution

Guide

Cohort analysis explained

Read now

Creative optimization blog featured image

8 min read

The Ultimate Creative Optimization Masterclass

MyTheresa's app blog featured image

5 min read

MyTheresa's app: Luxury UX with a hidden growth gap

Retail media: centralize dados de performance onsite e offsite - featured image

3 min read

Beyond walled gardens: one view to maximize retail media performance

Zalando AI featured image

4 min read

Zalando's AI-powered app: Fashion meets personalization

AppsFlyer Graviton featured image

4 min read

Graviton: The tech sprint that grew a forest

AppsFlyer's MCP Blog Featured Image

5 min read

Introducing AppsFlyer MCP: Marketing Intelligence for the AI Era

complex networks publishers cookies - Tile

29 Min listen

Why publishers like Complex can't wait for someone else to replace the cookie

tiktok advertising measurement

35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

snap vidmob digital advertising creative

38 Min listen

Snap & Vidmob on updating digital ad creative based on shifting consumer expectations

nbcuniversal streaming wars advertising role

36 Min listen

NBCUniversal's Linda Yaccarino wants to shake up the ad experience in streaming war

complete iOS measurement on X Ads featured image

4 min read

Stepping into clarity: introducing complete iOS measurement on X Ads

SSOT for All Your Marketing featured image

4 min read

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

Introducing My Dashboards featured image

4 min read

From data to decisions - Fast: Meet My Dashboards

Firebase migration guide featured image

6 min read

Break up with Firebase before it breaks you: Practical migration guide

4 min read

Apple Search Ads finally joins the SKAN party! What you need to know

AppsFlyer ATT blog post featured image

4 min read

Redefining ATT opt-in measurement: Setting the standard for data accuracy

The make-or-break factor in hybrid monetization

5 min read

Gross vs. net Revenue: the make-or-break factor in hybrid monetization

AppsFlyer Ad metrics blog Featured image

8 min read

Understanding ad metrics: A guide for digital marketers

Tackling the challenge of fragmented data in subscription app marketing

6 min read

Tackling the challenge of fragmented data in subscription app marketing

AppsFlyer and Meta OG image

2 min read

Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer

Шум в Sandbox - главное изображение

6 min read

Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports

Performance creative - OG Image

7 min read

Performance creative: Combining data and creativity

SKAN vs. Sandbox - изображение на главной странице

6 min read

SKAN vs. Sandbox: what advertisers need to know

Overcoming signal loss OG image

7 min read

How to overcome signal loss by building a new data reality

Аналитика приложений - основное изображение

8 min read

Everything you need to know about mobile app analytics

Cross-channel marketing in 2024: Perfecting the channel mix formula - Featured Image

8 min read

Cross-channel marketing in 2024: Perfecting the channel mix formula

Beyond app campaigns - OG image

3 min read

Introducing new horizons in app marketing: beyond app campaigns

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution - Featured Image

8 min read

Putting privacy first with AppsFlyer and Snap’s Advanced SRN measurement solution

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types - featured image

3 min read

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types

Aid commerce Feature image

8 min read

How insights aid commerce media growth

Unlocking complete measurement on iOS: Tiktok and AppsFlyers advance SRN integration - featured imag

5 min read

Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration

DMA-SDK

3 min read

Introducing AppsFlyer’s Google DMA-ready SDK

Breaking down Google’s DMA enforcement - Featured image

4 min read

Breaking down Google’s Digital Markets Act (DMA) enforcement

Introduction to the Digital Markets Act (DMA) - Featured image

7 min read

Inside the Digital Markets Act and its implications for advertisers

LiveOps blog OG

8 min read

How LiveOps is changing the gaming landscape

Игровая аналитика - изображение на главной странице

10 min read

Gaming analytics: Why the numbers matter

Creative-Analytics-OG-image

10 min read

Mastering creative analytics: where data meets design

SSOT a one stop shop for bridging iOS data gaps - OG image

5 min read

SSOT: A one-stop shop for bridging iOS data gaps

It's time to standardize engagement measurement - OG

6 min read

Unified ad engagement: The path to standardization.

creative testing - OG

10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

SEO marketing growth OG image

4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

3 min read

SKAN 4.0 anomalies explained: zeros, “none” conversion values and more

how to leverage users using IDFA - featured

6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

7 min read

How predictive decision-making could save you up to $280k a month - data study

SKAN 4.0 industry perspectives - featured

7 min read

SKAN 4.0: Industry perspectives

Testing SKAN install attribution in a new iOS reality - featured

4 min read

Testing a multi-billion dollar black box

App KPIs - featured

12 min read

The essential KPIs for apps and how to track them

Аналитика приложений - основное изображение

8 min read

Everything you need to know about mobile app analytics

SKAN 4.0 changes features

5 min read

Simplifying SKAN 4.0: 5 features that will help you master the changes

ssot maximize profitability - featured

5 min read

Boost your profitability with a single source of truth

Truly trust your ROAS - featured

7 min read

How can you truly trust your ROAS?

5 crucial factors to consider when buying an MMP

5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

top funnel privacy importance - featured

5 min read

Why creative and top of funnel measurement is key in the privacy age and how to do it right

When to switch MMP featured image

15 min read

The great migration - Debunking the fear factor when looking to switch MMPs

ASO metrics and KPIs - featured

6 min read

ASO metrics and KPIs: Measuring your app’s success

6 min read

Filling in the blanks: How a new model alleviates the pain from SKAN’s privacy threshold

How to piece the measurement puzzle together - OG

7 min read

How to piece the measurement puzzle together

optimize skadnetwork campaigns blog - OG

7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

8 min read

How to break your addiction to user level data - From user level centric to aggregate

ROI Marketing – Comment mesurer vos campagnes comme un pro

10 min read

Marketing ROI - How to measure your campaigns like a pro

Как измерять кампании в Google

5 min read

How to measure Google app campaigns in 2023: What you need to know

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

The complexities of measuring ROAS in a privacy-centric world - OG

6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

intro to reach-based incrementality measurement OG

5 min read

Reach matters: An introduction to reach-based incrementality measurement

Mobile A/B testing OG

5 min read

Everything you need to know about mobile app A/B testing

What is predictive marketing

6 min read

Predictive marketing for mobile advertisers: How to do more with less

App Metrics

19 min read

Welcome to the metrics - Everything you need to know about app marketing metrics

ROI vs ROAS - quadrado

5 min read

Spot the difference: ROI vs. ROAS

Diferença entre as taxas de opt-in ATT e de IDFA - quadrado

5 min read

Mind the gap - bridging the divide between high ATT opt-in and low IDFA collection rates

Privacidade do usuário no marketing preditivo - quadrado

3 min read

Predictive marketing in the age of user privacy

Atibuição multitoque - quadrado

16 min read

Multi-touch attribution: Success is a journey

アグリゲーション・アドバンスト・プライバシー - スクエア

CEO blog spot - 3 min read

Aggregated Advanced Privacy, and the future of privacy-centric measurement

Atribuição mobile na era da privacidade - quadrado

7 min read

Mobile attribution in the age of privacy: Challenges and opportunities

Explicando o marketing preditivo - quadrado

5 min read

Predictive marketing explained – why it matters

app campaigns marketing analytics - OG

9 min read

5 ways to analyze app campaigns using marketing analytics

zeroed idfa ios 14 - OG

5 min read

The untold story about zeroed IDFAs on iOS 14 devices

attribution cost aggregation roi - OG

3 min read

Why attribution and cost data are better together to achieve true ROI

mobile attribution marketing stack - OG

6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

プライバシー重視のアトリビューション ios 14 - スクエア

CEO blog spot - 4 min read

The next generation of privacy-centric attribution explained

集約式ソリューション ios14 - スクエア

CEO blog spot - 4 min read

Aggregated attribution innovation based on differential privacy

Modelos de atribuição de marketing - quadrado

8 min read

Marketing attribution models: Which one is right for you?

16 métricas para marketers de apps de juegos

11 min read

17 KPIs Gaming app marketers should measure

Web to app para PBA - quadrado

4 min read

2 common web-to-app use cases for People-Based Attribution

Segmentação de audiências para profissionais de marketing mobile - quadrado

9 min read

Audience segmentation for mobile marketers: A crash course

overcoming ltv modeling pitfalls - OG

7 min read

Pitfalls of modeling LTV and how to overcome them

in app event measurement performance - OG

3 min read

How many in-app events generate the best performance?

organic uplift multiplier app marketing - OG

9 min read

The organic uplift in-app marketing: Separating fact from fiction

Facebookアプリキャンペーンの計測- スクエア

7 min read

Measuring app campaigns on Facebook: Everything you need to know

view through attribution - OG

5 min read

View-through attribution: The good, the bad, and the ugly

Explore more categories

Mobile marketing

Trends & insights

Tips & strategy

Ready to start making good choices?