From data to decisions – Fast: Meet My Dashboards

By Orr Weil & Eden Kalderon

When marketing moves fast, your data should too

Trying to run campaigns, analyze performance, or align on strategy without unified and centralized data is like trying to buy groceries online, but the fresh fruits are on one website, vegetables on another, and checkout is on a third. That’s what fragmented data feels like for marketers: more time switching tabs than getting results.

Bringing performance data together in a single place in a way that is accessible and meaningful for every team and level has been a massive challenge. Marketing professionals are struggling to make sense of fragmented data, inconsistent reporting, and manual workarounds that slow everything down. In fact, 67% of marketers say fragmented data and manual reporting is their biggest challenge, according to our internal research.

We hear your pain! So we’ve been hard at work solving data fragmentation and opening an opportunity to allow you to fully customize how you want to view your data. Today, we’re taking another big step forward with the launch of My Dashboards, a fully customizable space where all your data comes together in a single workspace and in real time.

The pain: delays, silos, and decision paralysis all cost money

Today’s marketing landscape demands agility and rapid execution: whether creative iterations, audience adjustments, and budget allocation, to name just a few, marketers can’t afford to waste time.

Even a short delay in launching or measuring a campaign can be costly. According to Audyence, a 15-day delay in a campaign could result in approximately $37,500 in deferred revenue. These delays are far more than a mere inconvenience, they carry a heavy financial impact and a harsh operational reality:

Teams spend hours manually aligning data and increasing the chances of errors, only to question its accuracy or assume they got it right when in fact their conclusions were wrong; one executive we spoke with appropriately described it as “Excel hell”
Waiting for BI support can take anywhere from 4.5 to 14 days, especially when it involves troubleshooting data issues or creating new metrics
Revenue opportunities are lost due to delayed or simply the wrong decisions on budgets, creatives, growth opportunities , and more

Average time from data analyst to marketing manager

The solution: A single view to fit specific needs

My Dashboards delivers data that works like your team does. It’s a shared analytics space where marketers, analysts, and leadership can each find what they need so that they can make fast with confidence. No more switching tabs or reconciling reports manually. With My Dashboards, all your performance data finally lives in one place, fully aligned with your targets and always up to date.

One view for ultimate efficiency

Marketing efficiency starts with visibility. With My Dashboards, all your core data sources come together in a single, connected space – clear, centralized, and ready to power action.

Unified data sources: Activity, Cohort, LTV, SKAN, and SSOT all live in one dashboard.
Full-funnel clarity: See the complete picture, without jumping between platforms.

No more lost time searching for answers, everything is right where you need it.

Customizable by design

Every team works differently. Whether you’re focused on ROAS or creative performance, your dashboards should reflect your goals.

Tailored to your KPIs: Build dashboards that mirror your business goals.
No-code flexibility: Customize metrics, dimensions, layouts, filters, and visuals – from combo charts to time comparisons. This is analytics that works how you do.

Real-time access, self-serve freedom

Speed is everything in marketing. When campaigns are live, timing matters. With real-time data in your hands, every decision becomes a proactive move.

Live performance data: Instantly view clicks, installs, ad revenue, and more.
Campaign control in the moment: Adjust and optimize while campaigns are still running.
Full independence: No more waiting on BI – get what you need, when you need it.

Built for collaboration and alignment

From daily decisions to strategic alignment, marketing thrives on collaboration. My Dashboards ensures everyone, from analysts to execs, sees the same truth.

Simple sharing: Share dashboards or widgets with one click.
Built for teams: Internal or external, everyone stays aligned.
One version of truth: No version confusion or duplicate reports.

Now your entire team can move as one – faster, smarter, and fully in sync.

Who it’s for: built for every marketing team

We heard your feedback! The need for a smarter, faster way to unify data, insights, and ensure alignment across your team. My Dashboards was built with that in mind, empowering everyone from campaign operators to senior leadership.

UA Managers: measure ROAS, optimize spend, pivot in real time
Team leads: guide performance across campaigns, teams, and partners with a clear view into all marketing touchpoints
CMOs & Execs: get a unified, high-level view across platforms and geos
Lean teams: access enterprise-grade analytics without the technical lift