The agility of marketers during COVID-19 and the results of the streaming wars


Michael Kassan CEO at MediaLink

Episode summary

In the very first Next in Marketing podcast episode ever recorded, MediaLink’s CEO, Michael Kassan explores how major marketers and media companies have had to scramble to rewrite 2020 plans in light of Covid-19.

Kassan also weighs in on the streaming wars between Netflix, HBO, NBCU and other streaming services, and how he believes the ad industry will grapple with live events like Cannes in the coming years.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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