Episode 12 39 Min listen Sep 15, 2022
Why Netflix’s data scientist wants the digital ad industry to make a bigger bet on incrementality
Jeffrey Wong Principal Data Scientist at Netflix
Netflix’s Jeffrey Wong, Principal Data Scientist, Computational Causal Inference discusses how the streaming giant uses data signals to help get you to notice – and hopefully watch – its shows.
Wong also breaks down how the company is embracing the measurement of ad spend efficacy through incrementality and why he’s urging more marketers to take risks with their advertising budgets.