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Why Netflix’s data scientist wants the digital ad industry to make a bigger bet on incrementality

Hosted by Mike Shields

Featuring:

Jeffrey Wong Principal Data Scientist at Netflix

Episode summary

Netflix’s Jeffrey Wong, Principal Data Scientist, Computational Causal Inference discusses how the streaming giant uses data signals to help get you to notice – and hopefully watch – its shows.

Wong also breaks down how the company is embracing the measurement of ad spend efficacy through incrementality and why he’s urging more marketers to take risks with their advertising budgets.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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