Measurement & analytics - 7 min read How predictive decision-making could save you up to $280k a month - data study
Mobile marketing - 10 min read How to get more for less- Nailing app remarketing during times of a recession
Mobile marketing - 7 min read FOMO-inducing facts that should sway your CMO to go all in on app marketing
Measurement & analytics - 6 min read Harnessing a single source of truth to maximize profitability & optimize budget distribution
Measurement & analytics - 11 min read The great migration - Debunking the fear factor when looking to switch MMPs
Tips & strategy - 4 min read How digital sustainability can help drive more value during the holiday season
Tips & strategy - 6 min read Hunker down or double down? Recession-proof app marketing success strategies
Measurement & analytics - 6 min read The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Trends & insights - 14 min read Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022
Mobile marketing - 6 min read The power of storytelling in mobile marketing: why it should be a priority for brands in Africa
Measurement & analytics - 6 min read Predictive marketing for mobile advertisers: How to do more with less
Mobile marketing - 41 Min listen David Jones says ad holding companies are falsely excusing their recent drops in valuation
Tips & strategy - 30 Min listen Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality