Marketing budgets

Uncover everything you always wanted to know about mobile marketing budgets with our collection of original articles, videos, podcasts, and more

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Why your app needs a CX metric OG

Tips & strategy - 5 min read

Here’s why measuring your app’s CX should be a top priority

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

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The AppsFlyer Performance Index

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What is predictive marketing

Measurement & analytics - 6 min read

Predictive marketing for mobile advertisers: How to do more with less

level up ua the one about ad fraud og

Mobile fraud - 45 Min listen

The one about ad fraud... Grrrrrr.

tiktok tv ad budgets - Tile

Trends & insights - 39 Min listen

Why TikTok may soon be ready to go after TV ad money

mr jones ad holding companies - Tile

Mobile marketing - 41 Min listen

David Jones says ad holding companies are falsely excusing their recent drops in valuation

netflix digital ads incrementality

Tips & strategy - 30 Min listen

Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

Trends & insights - 2 min read

The Coronavirus impact on app installs and marketing budgets

choosing mobile media sources - OG

Tips & strategy - 5 min read

Choosing your mobile media sources: How many are enough?

Prácticas presupuestarias eficaces para la UA

Trends & insights - 4 min read

Must-know budgeting practices to boost user acquisition

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

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Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 MarTech stack Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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