Marketing budgets

Uncover everything you always wanted to know about mobile marketing budgets with our collection of original articles, videos, podcasts, and more

Bridging the gap between online and offline retail - Featured image

Trends & insights - 5 min read

Bridging the gap between online and offline retail

Mobile marketing - 8 min read

Discipline before cuts: how to approach rough times methodically

Measurement & analytics - 7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

Practical ways to shorten campaign payback periods - OG

Tips & strategy - 9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

How to leverage preload campaigns for gaming apps - featured

Tips & strategy - 7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

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The AppsFlyer Performance Index

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Alternative traffic sources for fintech apps - featured

Tips & strategy - 7 min read

Alternative traffic sources for fintech mobile apps you need to know about in 2023

Measurement & analytics - 7 min read

How predictive decision-making could save you up to $280k a month - data study

App remarketing recession strategy - featured

Mobile marketing - 10 min read

How to get more for less: Nailing app remarketing during times of a recession

app marketing importance selling points - featured

Mobile marketing - 7 min read

FOMO-inducing facts that should sway your CMO to go all in on app marketing

App pricing strategy - featured

Tips & strategy - 9 min read

The app price is right - Strategies for success

ssot maximize profitability - featured

Measurement & analytics - 6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

Truly trust your ROAS - featured

Measurement & analytics - 7 min read

How can you truly trust your ROAS?

UA team lead skills - featured

Tips & strategy - 5 min read

Six essential skills every UA team lead needs

How to report marketing results - featured

Tips & strategy - 7 min read

The no-BS guide to reporting marketing metrics to your boss

MMP migration - featured

Measurement & analytics - 11 min read

The great migration - Debunking the fear factor when looking to switch MMPs

holiday season digital sustainability - OG

Tips & strategy - 4 min read

How digital sustainability can help drive more value during the holiday season

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

Digital sustainability - OG

Tips & strategy - 5 min read

Overcoming a challenging holiday season through digital sustainability

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Why your app needs a CX metric OG

Tips & strategy - 5 min read

Here’s why measuring your app’s CX should be a top priority

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

Principais tendências do marketing de apps - quadrado

Trends & insights - 14 min read

Top 5 data trends that shaped mobile app marketing in 2021 - and what they mean for 2022

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

What is predictive marketing

Measurement & analytics - 6 min read

Predictive marketing for mobile advertisers: How to do more with less

level up ua the one about ad fraud og

Mobile fraud - 45 Min listen

The one about ad fraud... Grrrrrr.

tiktok tv ad budgets - Tile

Trends & insights - 39 Min listen

Why TikTok may soon be ready to go after TV ad money

mr jones ad holding companies - Tile

Mobile marketing - 41 Min listen

David Jones says ad holding companies are falsely excusing their recent drops in valuation

netflix digital ads incrementality

Tips & strategy - 30 Min listen

Why Netflix's data scientist wants the digital ad industry to make a bigger bet on incrementality

O impacto do coronavírus sobre o marketing de instalação de apps - quadrado

Trends & insights - 2 min read

The Coronavirus impact on app installs and marketing budgets

choosing mobile media sources - OG

Tips & strategy - 5 min read

Choosing your mobile media sources: How many are enough?

Prácticas presupuestarias eficaces para la UA

Trends & insights - 4 min read

Must-know budgeting practices to boost user acquisition

scale ua campaigns app growth - OG

Tips & strategy - 8 min read

How to scale UA campaigns for your app growth

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Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook Gaming Incrementality iOS 14 MarTech stack Measurement Mobile attribution Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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