Episode 12
39 Min listen
Sep 15, 2022
Pinterest aspires to be the “connective tissue between inspiration and action”
Featuring:
Jon Kaplan
Chief Revenue Officer at Pinterest
Episode summary
Pinterest’s Chief Revenue Officer, Jon Kaplan, discusses the company’s evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle – and how over time that may encroach on Amazon’s territory.
Kaplan sheds light on interesting and unexpected consumer use casesdiscovered by Pinterest during the pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.
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