Pinterest aspires to be the “connective tissue between inspiration and action”


Jon Kaplan Chief Revenue Officer at Pinterest

Episode summary

Pinterest’s Chief Revenue Officer, Jon Kaplan, discusses the company’s evolution from serving as a platform built mostly for product discovery to becoming a full-fledged shopping vehicle – and how over time that may encroach on Amazon’s territory.

Kaplan sheds light on interesting and unexpected consumer use casesdiscovered by Pinterest during the pandemic, and highlights how the company is turning its unique brand of customer intelligence into a product to help marketers get ahead of trends.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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