How Profitero’s Hofstetter is helping legacy retailers master eCommerce


Sarah Hofstetter President of Profitero

Episode summary

Sarah Hofstetter, President of Profitero, discusses how marketers view customer acquisition.

Advertising and brand loyalty has been upended by the COVID-19 crisis. However, Profitero is unlocking data to accelerate the growth of e-commerce.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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