Snap & Vidmob on updating digital ad creative based on shifting consumer expectations


Jeff Miller Senior Director, Global Creative Strategy at Snap

Episode summary

In our first-ever two guest episode, we talked to Jeff Miller, Senior Director, Global Creative Strategy at Snap and Alex Collmer, Founder and CEO at VidMob about the state of creative work in digital advertising.

Jeff and Alex explore why now might finally be the moment that marketers embrace analytics and ad tech to improve the quality of their digital creative work and how platforms like Snap are shifting consumers’ expectations surrounding what constitutes an ad.

In addition, they discuss how the pandemic has led brands to produce ads on much shorter timelines, which has major implications for traditional ad agencies.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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