Episode 12 39 Min listen Sep 15, 2022
TikTok says it can help advertisers reach Gen Z and measure how well their ads work
Jorge Ruiz Head of Measurement at TikTok
TikTok’s Head of Measurement, Jorge Ruiz, discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers.
The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.