TikTok says it can help advertisers reach Gen Z and measure how well their ads work


Jorge Ruiz Head of Measurement at TikTok

Episode summary

TikTok’s Head of Measurement, Jorge Ruiz, discusses how brands should gauge success on the red hot social video platform, and why more advertisers are turning to TikTok to sell products through the help of influencers.

The former Facebook and agency exec also provides advice for ad buyers trying to navigate the complex world of cross-platform attribution.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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