Mobile attribution

Uncover everything you always wanted to know about mobile attribution and measurement with our collection of original articles, videos, podcasts, and more

Appsflyer at MAU 2024 OG image

Mobile marketing - 6 min read

How to win in Vegas: AppsFlyer’s 2024 MAU recap

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types - featured image

Measurement & analytics - 3 min read

Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types

Unlocking complete measurement on iOS: Tiktok and AppsFlyers advance SRN integration - featured imag

Measurement & analytics - 5 min read

Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration

DMA-SDK

Measurement & analytics - 3 min read

Introducing AppsFlyer’s Google DMA-ready SDK

Breaking down Google’s DMA enforcement - Featured image

Measurement & analytics - 4 min read

Breaking down Google’s Digital Markets Act (DMA) enforcement

Guide

Getting started with mobile attribution in the age of privacy

Download

Introduction to the Digital Markets Act (DMA) - Featured image

Measurement & analytics - 7 min read

Inside the Digital Markets Act and its implications for advertisers

AVOW guest blog -OG

Mobile marketing - 5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

Mobile marketing automation featured image

Tips & strategy - 9 min read

Automate or stagnate: your mobile marketing automation guide

creative testing - OG

Measurement & analytics - 10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

The value of investing in paid media during a recession - Featured image

Trends & insights - 6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and LTV in challenging economic conditions - Featured image

Trends & insights - 6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

Measurement & analytics - 7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

SEO marketing growth OG image

Measurement & analytics - 4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

Tips & strategy - 6 min read

The roadmap to success on Android

How to leverage preload campaigns for gaming apps - featured

Tips & strategy - 7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

how to leverage users using IDFA - featured

Measurement & analytics - 6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

Mobile ad fraud prevention tactics - featured

Mobile fraud - 3 min read

Mobile ad fraud prevention: Discover AppsFlyer's cutting-edge tactics for stopping fraudulent networks

What are PETs and why are they DCR power multipliers - featured square

Trends & insights - 6 min read

What are PETs and why are they data clean room power multipliers?

Testing SKAN install attribution in a new iOS reality - featured

Measurement & analytics - 4 min read

Testing a multi-billion dollar black box

ssot maximize profitability - featured

Measurement & analytics - 6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

5 crucial factors to consider when buying an MMP

Measurement & analytics - 5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

MMP migration - featured

Measurement & analytics - 11 min read

The great migration - Debunking the fear factor when looking to switch MMPs

Mobile marketing - 9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

SKAN 4.0

Trends & insights - 6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

How to piece the measurement puzzle together - OG

Measurement & analytics - 7 min read

How to piece the measurement puzzle together

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

Measurement & analytics - 8 min read

How to break your addiction to user level data - From user level centric to aggregate

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

Mobile marketing - 6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

GAID 운영 중단과 프라이버시 샌드박스 솔루샨

Mobile marketing - 4 min read

AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

Measurement & analytics - 6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Everything you need to know about iOS 14+ fraud - featured

Mobile fraud - 5 min read

Everything you need to know about iOS 14+ fraud

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

SKAdNetwork feature requests: Organic (unattributed) data - OG

Mobile marketing - 3 min read

SKAdNetwork feature requests: Organic (unattributed) data

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

Mobile marketing - 14 min read

Follow the money: the power of in-game mobile advertising

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

AppsFlyer e Amplitude - quadrado

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

Atibuição multitoque - quadrado

Measurement & analytics - 16 min read

Multi-touch attribution: Success is a journey

tiktok advertising measurement

Measurement & analytics - 35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

mobile attribution marketing stack - OG

Measurement & analytics - 6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

プライバシー重視のアトリビューション ios 14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

The next generation of privacy-centric attribution explained

集約式ソリューション ios14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

Aggregated attribution innovation based on differential privacy

アトリビューションは消費者にどのような影響を与えるか？

CEO blog spot - 4 min read

Why attribution is important for consumers

Modelos de atribuição de marketing - quadrado

Measurement & analytics - 8 min read

Marketing attribution models: Which one is right for you?

ファーストタイムアトリビューションプラットフォーム - スクエア

CEO blog spot -Mobile marketing - 6 min read

How to choose the right attribution platform the first time around

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