Twitch: Brands are still wrapping their heads around the engagement power of live streaming


Doug Scott CMO at Twitch

Episode summary

Twitch’s CMO, Doug Scott, dives into how he explains the streaming service to non-gamer CMOs, and why he’s so bullish on eSports.

Scott also details the huge spikes Twitch has seen since the start of the COVID-19 lockdown orders and how a broader audience is seeking non-gaming content.

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Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

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