Episode 12 39 Min listen Sep 15, 2022
Twitch: Brands are still wrapping their heads around the engagement power of live streaming
Doug Scott CMO at Twitch
Twitch’s CMO, Doug Scott, dives into how he explains the streaming service to non-gamer CMOs, and why he’s so bullish on eSports.
Scott also details the huge spikes Twitch has seen since the start of the COVID-19 lockdown orders and how a broader audience is seeking non-gaming content.