Cost Aggregation | Uncover your true marketing ROI | AppsFlyer

Understand your true mobile ROI

Xpend aggregates your cost data to give you the accurate and holistic insights you need to understand and optimize your marketing budget

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Comprehensive ad spend data for smarter decisions

Xpend provides you with 100% full coverage of your marketing spend.

Appsflyer Xpend provides 100% coverage


    Centralize all of your cost data no matter the source into a single platform


    Standardized cost data across all of your different sources


    Crunch complex data using the native reporting dashboards


    Make critical decisions based on accurate data you can trust

Get a complete view of your marketing spend

It’s difficult to get an accurate picture of your marketing efforts when cost data is fragmented. We make it easy for you to see all of your spend data in one central place, by providing a robust cost API supported for every network and cost model.

Tie your cost data to accurate attribution

If your attribution data is wrong, your cost data is wrong. We do the hard work of tying together your cost and attribution data, so you can increase efficiency and accuracy whiled reducing the risk of mistakes.

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Simplify complex data

Easily visualize your cost data with comprehensive dashboards and reports. Leverage the cohort report to slice and dice your data or pivot by different dimensions. Dive deeper into the data with Site ID and Keyword level ROI, for optimization at the most granular level.

Flexible Cost Aggregation Methods with Xpend by AppsFlyer

Discover a flexible approach to cost aggregation

There are many standards for cost data depending on the channel, source, and dimension. We built Xpend with the flexibility to extract cost data from any source, to make sure you always get the actionable insights you need to maximize your ROI.

Consolidating all of our mobile campaigns' cost data into one platform where we can also access accurate attribution data has been extremely beneficial to my team. We are able to pull reports and make optimizations without having to hack together or cross-reference several different sources of data.

Kate Palmer, Director of Growth, Stash

Today, AppsFlyer’s cost aggregation solution has made meaningful improvements in the accuracy and granularity of cost data. We can now rely on cost data down to a specific country, source, campaign & site ID, and more, which is incredibly helpful for UA optimization.

Mark Beck, CEO, Tripledot Studios

Key capabilities

Accurate cost data means better marketing decisions. Explore how you can bring together and normalize all of your cost data to optimize ROI.

  • Cost ETL

    Get complete access to all of your cost data streamlined into an ETL process.

  • InCost API

    Standardized API for partners, enabling frictionless cost reporting for any network.

  • File ingestion

    Use Ad Spend Ingestion to record cost from networks that don’t report cost data via API.

  • Real-time cost

    Calculate each campaign’s eCPI, eCPA and ROI in real-time.

  • Audience metrics

    Optimize your remarketing efforts by analyzing cost for your best performing audiences.