Case Study

Scaling An eCommerce Marketplace While Improving Customer Loyalty

  • 5X FASTER
    User Growth
  • 10X MORE
    Mobile Engagement
  • 6X BOOST
    User Loyalty

BACKGROUND

Shopee is one of the leading mobile marketplaces in Southeast Asia and Taiwan, connecting buyers and sellers across seven markets, including Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines and Taiwan. It is a platform that makes online shopping easy, secure and fuss-free with strong integrated payment and logistical capabilities.

CHALLENGE

Facing an increasingly crowded market, Shopee sought to scale its business by focusing on user acquisition while building a healthy and sustainable platform. Shopee needed to carefully manage both the quantity and quality of new users in order to maintain competitiveness and ensure its investment is working effectively.

ACTIVATION

Shopee integrated AppsFlyer into all local apps, attributing every install and engagement to the correct marketing campaign and media source. Using AppsFlyer’s rich in-app-events, Shopee gained deeper insights and connected its media spend with user engagement and revenue. Shopee synced it’s rich in-app events with retargeting providers using AppsFlyer’s pre-configured integrations, further improving user engagement and mobile revenues.

Furthermore, with AppsFlyer’s robust Push API, Shopee integrated its mobile marketing performance and app engagement data with its internal Business Intelligence unit.  This data-flow provided Shoppee with an omnichannel view of its marketplace health and business performance. This broad perspective helped Shopee grow its buyer and seller bases while maintaining the user quality and buyer-seller ratio.

RESULTS

With its mobile attribution and engagement data, Shopee was able to scale its business across all markets. By carefully optimizing its marketing spend across dozens of ad networks and retargeting providers, Shopee grew its user-quality, customer loyalty and bottom-line ROI.


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Over the past year, AppsFlyer’s insights have become a core component of our growth strategy, providing both the micro and macro data that contributed to our marketing and investment decisions
Mengfei Wu, Garena