Quenching thirst for success: Leading beverage brand boosts revenue by 54% with Wolt and AppsFlyer DCP

Overview

• A leading beverage brand aimed to increase product sales and enhance customer engagement by launching a “Collect & Get” promotional campaign.
• Facing the challenge of independently creating precise audience segments and measuring campaign effectiveness, the beverage brand partnered with Wolt Ads using AppsFlyer’s Data Collaboration Platform (DCP).
• Leveraging AppsFlyer’s DCP and Wolt Ads, the brand achieved significant uplifts in sales, customer participation, and overall brand engagement.

Background 

A leading global beverage brand, recognized for iconic products and innovative marketing, sought to deepen consumer relationships and drive product sales in Finland through impactful promotional campaigns. Success meant driving product sales while fostering ongoing consumer engagement through targeted and measurable marketing efforts.

Challenge 

In Finland, the brand operated in the highly competitive soft drinks market. To strengthen its position, the beverage brand needed to transform consumer purchasing habits by effectively reaching and engaging two key audience groups:

• Non-brand buyers: Consumers who had not yet purchased the brand’s products through Wolt.
  
• Occasional buyers: Consumers who had only occasionally purchased the brand’s products.

The primary challenge was understanding and effectively influencing these groups’ purchasing behaviors to increase regular consumption and deepen brand engagement. Accurately segmenting these audiences and measuring campaign effectiveness were critical steps toward achieving meaningful habit change.

Solution

• The beverage brand tackled these challenges by partnering with Wolt Ads and utilizing AppsFlyer’s DCP. Leveraging AppsFlyer’s user-friendly DCP Visual Audience builder, the brand independently created segments to engage these two groups.
• It activated these segments through Wolt Ads’ quick-commerce platform, executing the “Collect & Get” promotional campaign, encouraging customers to collect points for exclusive merchandise by uploading purchase receipts.
• It utilized AppsFlyer’s SKU-level attribution and comprehensive omnichannel measurement to effectively measure campaign performance, linking specific audience segments to actual sales outcomes.

Results

With AppsFlyer’s DCP, the beverage brand’s “Collect & Get” campaign delivered impressive results:

• 54% uplift in attributed revenue.
• 3x Return on Ad Spend (ROAS).
• 85% increase in category share.
• 73% increase in penetration rate.

(The results were calculated against the baseline – average sales in previous weeks in selected outlets and standard campaigns)

Looking forward

Encouraged by the success of the “Collect & Get” campaign, the beverage brand plans to further leverage AppsFlyer’s DCP to enhance promotional effectiveness, deepen customer relationships, and sustainably drive growth in sales and brand engagement. Wolt expects that these results will help drive major campaigns for the brand in other markets, such as Denmark, especially given the beverage brand is one of Wolt’s largest customers.

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