TV ads don’t need to be a black hole. Connect the dots between all of your advertising channels to understand the true value of offline ads. See all of your installs in one place, connecting mobile and over-the-top (OTT) app installs to TV ad campaigns.
Whether it’s measuring the number of videos watched, songs streamed or playlists added, in-app events are directly correlated to retention and loyalty. Learn which ads are driving the most engaged users, and how to target similar users in future campaigns.
Segment audiences dynamically using straightforward logic, to drive campaigns targeting specific populations. Re-engage users who have taken interest in certain content, create lookalike audiences to mirror your most loyal users, and much more.
AppsFlyer’s marketing analytics suite provides all the tools you need for assessing ad spend, cohort analysis, retention and more. Combine the data with your app revenue streams to gain true ROI visibility across all channels, campaigns and devices.
Expand your app reach to new regions and audiences. AppsFlyer offers self-serve integration to thousands of regional and global advertising and technological partners worldwide. With the world at your fingertips, you can optimize new partnerships and uncover a world of new users.
Personalized dashboards provide insights at the blink of an eyeLearn More
Teams can analyze data right in the dashboard, no reliance on BI teamsLearn More
Fine-tune your team’s KPIs with holistic data viewsLearn More
Self-serve integrations with over 5,000 partnersLearn More
Uncover the quality users and shift your ad spendLearn More
Drive raw and aggregate data directly to your BI systemsLearn More
No matter how you’re monetizing your app, we’ve got you covered. AppsFlyer measures cost and attribution data for in-app purchases, ad revenue and subscriptions. If your app offers subscription-based features, you can measure subscriptions and subscription renewals to maximize retention and optimization efforts.
The mobile ecosystem is plagued with an ever-growing fraud industry. Entertainment and music apps in particular are suffering from a surge in fraud, with 14.7% of downloads turning out to be fraudulent. AppsFlyer’s advanced machine-learning technology stops fraud before it happens, saving millions of dollars annually.
Navigate all the risks and rewards of your entertainment/media app’s potential, AppsFlyer has put together a comprehensive guide on mobile attribution and marketing analytics, which includes deep dives into:
Voot, one of India’s largest entertainment streaming apps, utilized AppsFlyer’s deep analytics and marketing tools to transform their user acquisition campaigns.
Samantha Cohen Director, Global Media Planning The Weather Channel, an IBM Business
Taylor Adams, Director, Growth
Nitin Agarwal, VP Marketing
Ivan Ruppo, CMO