From install to delivery, measure which campaigns are driving the best conversion rates. With unlimited in-app events and dynamic audience segmentation, optimization is a snap.
In the world of mobile marketing, conversion is crucial but retention is vital for survival. Make sure your app’s retention health is in tip-top shape, engaging and inspiring users via push notifications, targeted emails and promotions to make the right choice over and over again.
iFood gained clarity and unprecedented mobile growth with AppsFlyer, including a massive increase in high-value users. Just three months after migrating to AppsFlyer, iFood’s saw a 38% boost in their mobile install-to-first-order conversion rate.
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Running a TV ad during a big game? Pushing a notification with special offers for a limited time only? Watch the results in real-time and optimize your ads on the go.
Personalized dashboards provide insights in at the blink of an eye
Teams can analyze data right in the dashboard, no reliance on BI teams
Fine-tune your team’s KPIs with holistic data views
Self-serve integrations with over 5,700 partners
Dynamically segment audiences to re-engage existing users
Drive raw and aggregate data directly to your BI systems
Deliver users seamlessly to the right place in the app, every time. With OneLink deferred deep linking, a detour through the app store will still deliver the user to the correct final destination. The OneLink API allows marketers to create thousands of unique deep links, in an instant, for emails, text messages and more.
Web and mobile web don’t need to be a black hole. Leverage your brand’s strong web presence to drive converted users to the app, measuring every step along the way. Create a smooth transition with Smart Banners, a sophisticated deep link that drives users to the right place in the app, every time.
The mobile ecosystem is plagued with an ever-growing fraud issue. Food and drink apps in particular are suffering from a surge in fraud, with 23% of activity identified as fraudulent. AppsFlyer’s multi-layered fraud protection suite, Protect360, stops fraud before, during and after the install, protecting your data and saving you precious time and money.
Learn how Rappi, Latin America’s #1 food delivery app, boosted sign-ups by 50% with AppsFlyer. Rappi are now able to automatically measure their mobile marketing ROI, analyze engagement and purchase behavior and optimize accordingly.
Arthur Santos, Marketing Director
Mariana Botero, Head of Digital Advertising