Deferred Deep Linking
Optimal Way to Lead New Users From an Ad to the App
Deferred deep linking is a form of deep linking that leads users who click on a promotion (paid or owned) to a specific page inside an app they haven’t yet installed. It ensures that when a user goes to an app store, downloads an app and launches it, they will reach the most relevant destination inside the app. Without it, the process breaks. Deferred deep linking provides a consistent contextual experience for new users and helps optimize user acquisition campaigns.
To be clear, the difference between deferred deep linking and deep linking is if the user has the app installed already or not. Deep linking is used for re-engaging users who already have an app installed.