Attribution Window | AppsFlyer

Attribution Window

What is an Attribution Window?

The period of time in which a media partner can claim a click or impression engagement he generated materialized into an install for the advertiser’s app.


Why Is This Important:

A key ingredient in any campaign, attribution windows set between advertisers and media partners set the framework in which a user’s install can be associated to the ad presented by the publisher, allowing non-immediate funnels to exist, as an ad viewed at a specific point in time is not expected to produce an install right away, preventing users from being considered as organic when in fact advertising efforts were invested in their experience.


Learn more about mobile fraud


« Back to Glossary Index