Install Validation - AppsFlyer

Install Validation

 

What is Install Validation?

Install validation is a secure mechanism whereby the app install platform (e.g. The App Store on iOS, Google Play on Android) validates that the reported install occurred.

 

Why is This Important?

Install validation is a primary signal in the fight against mobile app install fraud. The confirmation received from the appropriate platform is factored in alongside other indicators for confirmation of a fraudulent or legitimate installation. 

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