What is Mobile Malware?
A malicious and harmful program downloaded to the user’s device via an ad or an app without the user’s knowledge. The program is used to steal sensitive data, misuse device functions or hold the device ransom. Malware can also be used for generating fraudulent traffic.
How This Works:
Mobile malware is malicious code running on unsuspecting user’s mobile devices. Though some mobile malware is pre-installed on phones by low-end manufacturers, most mobile malware arrives on devices via apps, particularly apps downloaded via third-party app stores or sideloaded onto devices. Malware is used to steal sensitive data, misuse device functions or hold the device ransom. It can also be used for generating fraudulent traffic.
Why is This Important:
AppsFlyer’s unique scale allows us to measure and understand behavioral engagement patterns on multiple levels – such as by app, region, media source and publisher. Non-human behavioral patterns, including malware and bot activity, are identified in near real-time, and blocked at the source.
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