A whole new ballgame: Gaming app marketing in iOS 14+ and SKAN

What’s inside

iOS 14 and SKAdNetwork have introduced challenges that have never been tackled by Gaming app marketers before. 

As a result, they’ve had to rethink how to measure, attribute, and optimize their campaigns in the age of privacy.

To help Gaming apps understand how to navigate this new reality, we held in-depth interviews with three leading experts from top studios: CrazyLabs, Pixel Federation, and Product Madness.

  • The prompt and pre-prompt – what techniques worked for increasing opt-in rates
  • Conversion value optimization – how to split the bits and what insights you can gain 
  • The SKAN timer – whether to delay or extend and which early events help to predict LTV and ROAS
  • And much more!

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