iOS 14 and SKAdNetwork have introduced challenges that have never been tackled by Gaming app marketers before.
As a result, they’ve had to rethink how to measure, attribute, and optimize their campaigns in the age of privacy.
To help Gaming apps understand how to navigate this new reality, we held in-depth interviews with three leading experts from top studios: CrazyLabs, Pixel Federation, and Product Madness.
In this guide we address the main challenges for Gaming apps in iOS 14 and how the featured studios are confronting them, including:
- The prompt and pre-prompt – what techniques worked for increasing opt-in rates
- Conversion value optimization – how to split the bits and what insights you can gain
- The SKAN timer – whether to delay or extend and which early events help to predict LTV and ROAS
- And much more!