Target. Connect. Engage: Driving profitable app growth with revenue-boosting strategies 


Ever wonder what great mobile campaigns look like? 

The foundation for successful campaign optimization — particularly during challenging economic times — is comprehensive measurement. But, the brands that truly inspire us go beyond driving users to install their apps — they prioritize engagement by specifically targeting the right users and deploying sophisticated remarketing strategies to keep them coming back.

So, how do they do it?

In this playbook, AppsFlyer and TikTok team up to share best practices on how to design and execute high-performing user acquisition and remarketing campaigns that will help you drive revenue. Discover powerful solutions that will help you target, connect, and engage your most profitable app users to drive profitable app growth. 

What’s inside?

  • How to turn mobile marketing challenges into opportunities 
  • Innovative strategies from AppsFlyer and TikTok to fuel your app growth
  • Case studies from Rappi, Burger King Brazil, Casas Bahia, and Carrefour Brazil
  • Smart tips to set up your campaigns for success using the AppsFlyer-TikTok integration 
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