App Marketing in Australia and New Zealand 2020: Bridging the New Normal
It was quite a first half of 2020 for the ANZ mobile market.
The impact of COVID-19 was felt throughout the region—hastening, for instance, the rise of Fintech. Shopping and Health & Fitness apps flourished in the pandemic while Travel and Lifestyle apps suffered in its wake. Meanwhile, mobile ad spending continues to rise across the region, with over $5-billion in mobile ad spending recorded in 2020, according to eMarketer. What else can app marketers learn from mobile data, to prepare for what’s to come next?
Find out in AppsFlyer’s first-ever app marketing report dedicated to Australia and New Zealand!
- Platform and Geo-based mobile insights;
- UA, Retention, Revenue, Remarketing, Mobile ad fraud latest 2020 trends;
- 8 mobile industries covered: Entertainment, Shopping and Gaming, Health and Fitness, Finance, Utilities, Travel, Lifestyle;
- Exclusive advices and insights from Renee Psomadelis, Mobile Growth Marketer at Canva, and Travis Tyler, Chief Product and Marketing Officer at 86:400.
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