Q2 2016 Mobile Marketing Benchmarks – Japan Edition
With $4.5 billion in mobile ad spend and nearly $6 billion projected next year, according to eMarketer, Japan is one of the largest mobile markets in Asia. The country is also the 3rd highest iOS App Store revenue generator.
However, such growth also means app developers face a tougher challenge than ever to compete with more and more players eyeing a piece of the pie. One of the most important KPIs app marketers must measure is user lifetime value (LTV).
Our Japan Data Study highlights key app marketing performance benchmarks based on data from the 2nd quarter including:
- The AppsFlyer Performance Index: Japan Edition ranking the top networks operating in Japan based on retention and scale
- Retention benchmarks per platform and per category
- Spend per app per platform in addition to a breakdown into the gaming category