Mobile is on the rise in Central and Eastern Europe, largely fueled by the COVID-19 pandemic, increasing smartphone adoption, and looking ahead, the rise of 5G.
For businesses, this presents a great opportunity. Investing in mobile can help them reach new audiences, build loyalty, enhance the overall experience, and drive revenue.
In this report, we’ve joined forces with our friends at Google to share insights on the current state of mobile in the region, and how marketers can succeed in it.
- Data-led insights from 8 countries across Central and Eastern Europe
- Gaming, finance and shopping trends
- The impact of iOS 14.5 on installs and in-app advertising revenue
- Actionable tips from Google on how app marketers can succeed in 2022