CTV-to-mobile trends report – 2023 edition


TV advertising isn’t just for big-budget brands with deep pockets anymore. Connected TV (CTV) is now a measurable and affordable performance channel that offers mobile apps a great opportunity to drive growth. 

Did you know that mobile followed by CTV are the top two channels in consumer time spent, and that both are set to capture more than 75% of US digital time spent in 2023 (eMarketer)? 

To make the most of this power combo, AppsFlyer’s industry-first CTV-to-mobile report provides actual growth and performance numbers for this emerging channel.

What’s inside

  • Growth trends
  • Performance vs. mobile-only consumer journeys 
  • Behavioral insights: ad view to install distribution
  • Best practices for this up-and-coming channel for mobile apps
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