Marketing during a downturn – an India POV



What’s inside

With the economic impact related to COVID-19 and relevant countermeasures halting businesses while confining residents to their homes for weeks, consumer online behavior has altered drastically.

App marketers must act to weather this challenging period despite an environment of prevailing uncertainty.

This report addresses some of the underlying trends during these trying times, identifies a few opportunities, and offers insights into how to scale your business in a cost-effective manner, as it comes out of this crisis.


  • The macro point-of-view and state of the Indian economy
  • State of app businesses in India
  • The new-age digital consumers of India
  • How brands can navigate these troubled waters
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