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Sporting chances: How do top apps stack up during IPL

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What’s inside

Over the past several years, interest in the Indian Premier League (IPL) among app marketers has surged.

After its debut 12 seasons ago, IPL has now transformed into one of the fastest-growing leagues in the world, with 411 million television viewers and a brand value of $6.8-billion, according to Duff & Phelps.

IPL marks one of the busiest times of the year for India’s mobile apps, making the sports season a prime opportunity for marketers.

For instance, online behavior booms, with IPL having generated over 9.5 million conversations across platforms such as Twitter, Facebook, and Instagram in 2019.

Yet, there’s still a lot to learn about how IPL campaigns can truly boost key metrics across a range of app categories. In this report, we tracked a number of online installs and purchase indicators to analyze this increased activity.

Some of the key insights include:

  • What the top app categories were for IPL
  • How IPL campaigns can yield substantial returns 
  • How to leverage IPL for success with tips from Paytm First Games

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