The AppsFlyer Performance Index: Edition XII

What’s inside?

The AppsFlyer Performance Index helps mobile marketers make their most important decision: which media sources to partner with.

And now, as the mobile media landscape is changing, this decision carries greater weight than ever.


  • Privacy impact: How industry changes are affecting media, especially on iOS
  • Key media insights: A comprehensive analysis on Google, Facebook, Apple Search Ads, TikTok, Snap, Unity Ads, ironSource, and more
  • Multiple metrics: Ranking the best media sources based on reach, retention, remarketing, growth, and monetization
  • Unrivaled coverage: 850+ power and volume rankings across 11 regions, and 40 app categories

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